PurePay Mastercard

New Mastercard regulativ for nutraceutical merchants

Mastercard is second largest card issuer in the world, and is one of two card brands mainly used with negative option billing merchants. They are now in the process of rethinking their regulations when it comes to negative option or “free trial” billing.

What does this mean to me and my business? The policy changes is for the most part to effect nutraceutical (nutra) merchants but will have an impact on all business’ using this billing model to sell psychical products. Keep reading, so you can find out what you need to do in order to stay complaint.

What are the changes from Mastercard

There will be a few changes happening from Mastercard and we will highlight them hereunder in order for you to be able to understand and become compliant.

  1. MCC Classification
    Negative option billing merchants will be changed or accepted as MCC – 5968 with payment processors under the name: Direct Marketing Continuity/Subscription Merchants.
  2. High Risk Merchants
    Merchants who utilize negative option billing to sell physical goods, will be deemed “High Risk Merchant“.
  3. Added to the MRP – Mastercard Registration Program
    Acquiring banks has to include all merchants involved with negative option billing into the MRP to be compliant with the new rules.
  4. Contact Information Compliancy
    Must list URLs where consumers has shopped their products into data element 43, subfield 1 in the dual message system. In addition to adding customer support numbers on maintenance pages when down or offline etc. This is for Ecommerce Merchants.
    Show customer support numbers for the merchant, a number which is reachable worldwide. This has to be added into the dual message system under private data subelement 0170, subfield 1. This is for Moto Merchants.
  5. Cardholder accessibility
    Must list all third-party partners whom has access to the credit card information as a part of the on-boarding process. This will mean CRMs, Gateways and more. The acquiring bank then has to submit this to Mastercard.
  6. Trial date changes
    Mastercard has invoked that the trial date starts on the date of receival not on the date of purchase.
  7. Trial Period Ends
    After the trial periods comes to a halt, the merchant has to reach out to the card holder and share with them these information:
    – Amount charged
    – Date of charge
    – Date of second try in case of limit exceeded or other reason code (If applicable)
    – Merchant name as shown on bank statement
    – How to cancel
    Merchant also needs to get consent from card holder prior to authorization request.
  8. Continuous Processing
    All deduction must match information throughout the subscription period
  9. Unsuccessful Attempt
    If an authorization attempt is unsuccessful, the merchant must send the cardholder a receipt and explain why authorization was declined.
  10. Overlooking Transactions
    Acquiring banks are obligated to check and make sure that all authorization messages are being overlooked and are bonafide. If over a 60 day period any activity deemed suspicious, acquiring bank must reach out to the merchant in order to verify transactions. This information is held for a year and shared with Mastercard.
  11. Cancellations Policies
    All merchants has to apply cancellation policies on the website where the shopper shops, in order to stay compliant.
  12. Subscription Cancellation
    All merchants has to if a customer stays active for multiple months, include a monthly receipt of purchase which includes a guide to cancel ones subscription.
  13. Cancellation Receipt
    When a customer cancel their account or subscription, a subscription confirmation has to be sent to the customer.

This is how the new rules for negative option billing is looking from April 12, 2019 with Mastercard will be looking. So if you aren’t already compliant, you need to become it before the date shown above.