Ongoing technological growth is opening new doors for the e-commerce industry. Digital payments, artificial intelligence, machine learning, multi-currency cards and real-time cross-border payments were some of the dominant card and payment trends of 2020. The popularity of electronic payments is growing every year, and multi-currency e-commerce merchants have been encountering multiple payment challenges. If you are planning to expand your business into the international market, it is important to know why multi-currency is useful and how to choose a multi-currency payment gateway that suits you the best.
Multi-currency payment processing allows users to pay in their local currency, for example, EUR for Europe, USD for the USA and GBP for the UK. Let’s give a bit of color to the multi-currency transaction process. There are several steps involved:
Accepting multiple currencies is not only beneficial for businesses, but will also improve the customer experience. Here are some of the key advantages:
Fewer chargebacks resulting from cross-currency pricing disputes. Making purchases in the currency based on a customer’s location eliminates missing currency differences and subsequent chargeback applications.
Importance of multilingual checkout design. Customers appreciate it when the checkout language and currency are adapted to their location. This reduces the possibility of cart abandonment and saves customers time and effort.
Multi-currency payments can drive more sales, make your business more competitive and attract opportunities for international partnerships. In other words, by accepting payments in multiple currencies, your business will be more visible abroad. However, you should always make sure that you study your new competitors and potential market security issues first.
We will now consider the most crucial criteria that will help you choose a multi-currency payment processor and set everything up according to the needs of your business.
It is impossible to accept multiple currencies without establishing a relationship with a reliable payment processing company. Overall, your payment management framework should help you minimize rejected transactions, reduce customer frustration and dissatisfaction, lower costs, and mitigate problems like holding foreign exchange. In this regard, the importance of a multi-currency gateway is hard to overestimate. At PurePay, we provide our clients with high-quality multi-currency payment gateway services that will take your e-business to a new level.